The solar battery: more than an “expensive” investment
There has been a lot of negative coverage of the energy market in the Netherlands. We hear about grid overload, rising energy costs and expensive investment costs for solar installations and batteries. But what if we told you that there is a way to address these challenges without making large investments right away?
Spoiler alert: the home battery is a great solution. Not only because it helps your customers lower their energy bills, but also because batteries relieve pressure on the power grid. And that's without your customers needing solar panels! In this blog, we give you 5 reasons why your customers should invest in batteries right now. We will also give you some sales tips that you can use towards your customers.
1. Reduce energy costs
The principle of a solar battery is simple. You store energy that you use later. Do you combine your battery installation with a smart meter (HEMS)? Then your customers don't even need solar panels. They charge their battery when grid energy rates are low and use that energy when rates spike. And all automatically.
Do your customers have solar panels? Then feed-in tariffs are no longer an issue, either. The excess solar power generated goes into the battery and is simply used at a later time, such as in the evening or at night.
2. Power outage? Not here!
Power outages are annoying and will become more frequent due to increasing pressure on the power grid. Thanks to the solar battery, however, there is always a reliable backup (just make sure you choose a battery with a backup function). No more worries about defrosting frozen food or not being able to use essential appliances. A solar battery ensures that your clients' household keeps running even if the power goes out.
3. A future-proof foundation
As you read above, a battery is interesting even without solar panels. Should your customers decide later on that they want to invest in solar panels? Then the battery is already an integrated part of their household's energy supply. Save even more? Solar panels are still easy to connect at a later date.
4. A more stable energy grid
Solar batteries help relieve pressure on the overloaded energy grid. By storing energy and using it when the grid is less stressed, your customers are contributing to a more stable and efficient energy grid. This is good, not only good for them, but also for the entire neighborhood.
5. A higher home value
A home with a battery is more attractive to potential buyers, especially in a market where sustainability is increasingly important. Installing a battery can contribute to a higher home value, an important selling point for your client
How do I convince my customers about these benefits?
Are you convinced of the added value of batteries, but are your customers not yet convinced? Here are some tips.
Provide clear information. Share concrete figures to see how much they can save, preferably adapted to their situation. Transparency is very important!
Show how a battery works and make it tangible using examples of how others have reduced their energy bills and optimized their energy supply.
Explain that a battery offers benefits not only now, but also in the future. It is a smart investment that will help you easily switch to solar panels or other renewable solutions later.
Conclusion:
A solar battery is a smart investment even without solar panels. It helps reduce energy costs, provides a reliable power supply, reduces the carbon footprint and can even increase the value of your client's home. As an installer, your job is to clearly communicate these benefits and help consumers make the right choice. With the right information, personal approach and practical examples, you can inspire people to choose a solar battery and contribute to a sustainable(er) future